Our Story
Giovana’s journey into lactation was inspired by her first child, whom she struggled to breastfeed despite her medical training. This challenge led her to dive deep into the science of lactation to help other mothers avoid the same difficulties. With her second child, Giovana applied her expertise from day one, successfully navigating the same initial obstacles to achieve exclusive breastfeeding. She became passionate about empowering families with the clinical expertise, empathy, and confidence they need for their own breastfeeding journeys.
About The Lactation Station
Lactation Station Florida was born in 2024 out of a simple realization: new mothers don’t need more choices; they need the right ones.
It is overwhelming to navigate endless online aisles and massive department stores. Too many options often lead to more confusion than clarity during a time when you need peace of mind the most.
Our mission is to replace that overwhelm with confidence. Every item in our store is handpicked and specialist-approved to truly support pregnancy, postpartum, and breastfeeding. We offer a carefully curated selection of trusted essentials, so you can spend less time searching and more time bonding with your baby.
The whole idea behind The Lactation Station is serving as a one-stop hub for moms. Moms can find support from specialists (such as IBCLCs, APs, midwives, and doulas) and participate in workshops and family gatherings, all in the same space where they find a selection of trusted products.
Beyond the Shelf: A Specialist-Curated Collection
Why we created the Shop
At Lactation Station Florida, we believe that new mothers don’t need more choices—they need the right ones.
As a Medical Doctor and Lactation Consultant, I’ve seen countless families overwhelmed by endless online aisles, often buying tools that don’t fit their bodies or their goals. Our shop was born in 2024 to replace that confusion with clarity. We are not just a retailer; we are your filter for quality in the world of motherhood.
The Clinical Eye & The Support System
Every item in our store is handpicked and specialist-approved. We don’t just stock products; we select solutions that truly support pregnancy, postpartum, and breastfeeding.
The Clinical Eye
Giovana Rorato, MD (Brazil), IBCLC
With a deep medical background and years of clinical experience, Giovana evaluates every product through the lens of physiology and evidence-based care. If it doesn’t meet her high standards for maternal wellness, it doesn’t make it to our shelves.
The Support System
Bruno Oliveira, Co-Founder
Just as he became the vital support system for his family’s breastfeeding journey, Bruno ensures our operation runs with precision. He manages the logistics and strategy so we can focus on what matters most: helping you bonding with your baby and having a good breastfeeding journey.
Confidence in Every Fit
We know that buying maternity and nursing-friendly clothing online can be a gamble. At our physical location in Oviedo, FL, we’ve created a space where you can touch the fabrics and try on styles.
Our online collection brings that same commitment to you. We specialize in pieces that make you feel beautiful, functional, and confident—whether you are at home or on the go.
From Consultation to Solution
Our shop is the bridge between professional advice and practical tools. We understand that after a lactation consultation, you often need an immediate solution—a specific flange size, a trusted breast pump, or a soothing balm. We provide the essentials you need to leave stress behind and move forward with confidence.
Our Values in Every Package
Expertly Curated:
- Only what works, backed by clinical knowledge.
Empowering:
- Giving you the tools to thrive in your unique journey.
Community Focused:
- Proudly serving Central Florida families and beyond.
Need clinical guidance? Visit our Main Station for Consultations & Classes
Ready to find your essentials? Back to Shop
What Our Shoppers Are Saying
Contact Information
LACTATION STATION FLORIDA LLC
Address:
1351 Alafaya Trail, #1005
Oviedo, FL 32765, United States
Shop Hours:
Mon–Fri, 9am–5pm | Sat, 9am-4pm | Sun, 10am-2pm
Clinical Services by Appointment
Phone:
Email: