About Our Collection
Because you don't need more choices. You need the right ones.
Beyond the Shelf: A Specialist-Curated Collection
Why we created the Shop
At Lactation Station Florida, we believe that new mothers don’t need more choices—they need the right ones.
As a Medical Doctor and Lactation Consultant, I’ve seen countless families overwhelmed by endless online aisles, often buying tools that don’t fit their bodies or their goals. Our shop was born in 2024 to replace that confusion with clarity. We are not just a retailer; we are your filter for quality in the world of motherhood.
The Clinical Eye & The Support System
Every item in our store is handpicked and specialist-approved. We don’t just stock products; we select solutions that truly support pregnancy, postpartum, and breastfeeding.
The Clinical Eye
Giovana Rorato, MD (Brazil), IBCLC
With a deep medical background and years of clinical experience, Giovana evaluates every product through the lens of physiology and evidence-based care. If it doesn’t meet her high standards for maternal wellness, it doesn’t make it to our shelves.
The Support System
Bruno Oliveira, Co-Founder
Just as he became the vital support system for his family’s breastfeeding journey, Bruno ensures our operation runs with precision. He manages the logistics and strategy so you can focus on what matters most: bonding with your baby.
Confidence in Every Fit
We know that buying maternity and nursing-friendly clothing online can be a gamble. At our physical location in Oviedo, FL, we’ve created a space where you can touch the fabrics and try on styles.
Our online collection brings that same commitment to you. We specialize in pieces that make you feel beautiful, functional, and confident—whether you are at home or on the go.
From Consultation to Solution
Our shop is the bridge between professional advice and practical tools. We understand that after a lactation consultation, you often need an immediate solution—a specific flange size, a trusted breast pump, or a soothing balm. We provide the essentials you need to leave stress behind and move forward with confidence.
Our Values in Every Package
Expertly Curated:
- Only what works, backed by clinical knowledge.
Empowering:
- Giving you the tools to thrive in your unique journey.
Community Focused:
- Proudly serving Central Florida families and beyond.
Need clinical guidance? Visit our Main Station for Consultations & Classes
Ready to find your essentials? Back to Shop
